The How to Sell Sussex to Visitors Resource Pack is the culmination of three years of work, developed by East Sussex, Brighton & Hove and West Sussex LVEP. It provides Sussex-based Destination Management Organisations (DMOs) and businesses with a unified framework to present a consistent narrative for the region. Designed to complement, rather than replace existing marketing and branding efforts, the pack supports alignment across Sussex’s diverse tourism initiatives.
The pack includes:
- A Playbook – working with Sussex stakeholders and undertaking strategic research, six key themes that set Sussex apart from other destinations have been identified. The Playbook has tips and tricks on how to include this information in your current marketing and messaging.
- Creative Assets – the six key themes have been translated into a visual language that is bold and distinctively Sussex.
The resources are designed to be used in pieces to easily fit into your own current branding and marketing practices.
You can download the resources here:
If you would like further information, or guidance on how to implement the resources, please contact the LVEP team at info@eastsussexbrightonhovewestsussexlvep.com
East Sussex, Brighton & Hove and West Sussex Local Visitor Economy Partnership 